Media Information
For immediate release
March 2014
Reading Contemporary Art Fair
26th - 27th April 2014
Real Art for Real People
In its fifth year, Reading Contemporary Art Fair has grown to be one of a
handful of the nation’s most influential art fairs. Determined to break down
barriers and make affordable art accessible to all, the fair is a treasure
trove of paintings, prints, drawings, sculpture, ceramics and photography.
Fairs are a power shift in the art world. For good or ill, they are changing
where you buy art, how you look at it, and even how artists make it.
So how do you decide which one to go to?
All fairs, good or bad, can be an intense, condensed art experience.
However, the organisers of a good Art Fair do curate and screen their
galleries and artists, this means the art quality is high. They do the
groundwork for you giving you a real opportunity to discover up-and-
coming artists before they make it big.
There are over 100 curated artists, printmakers, photographers, sculptors,
ceramicists and selected galleries at The Reading Contemporary Art Fair,
chosen to offer the very best national and international active artists
Buying art is about the connection and reaction you feel to a piece; a
good Art Fair provides the environment for you to be able to trust your
own taste and go for pieces you will take pleasure in every day.
The atmosphere at the Reading Contemporary Art Fair is carefully thought
through to give a “comprehensive” experience, the organisers are at the
fair the entire event, with helpful, dedicated staff on hand to answer
questions, and the setting is spacious but informal and relaxed.
Art Fairs are not the physical space that a gallery allows you to enjoy the
art without distractions but, by showcasing paintings, original prints,
photography and sculpture, from the traditional to the contemporary,
both by established artists and new discoveries, a good one really has
something for everyone.
Finding that perfect piece of art is not something that should be rushed
and discovering artists should be an exciting experience. A good Art Fair
will have galleries, artists and other representatives at them who really
want to talk to you, helping you to make a real connection with their
work.
At home in the Rivermead Leisure Complex again, you can find details on
the website of the spectacular invite only Private View and VIP opening
by Sir John Madejski OBE DL, on Friday 25th April. A fantastic evening for
the art lover to admire all art on show, and have the first opportunity to
purchase and select work.
On the Saturday and Sunday you can also join the creative workshops in
"Aunt Elsie's Parlour" run by Jelly. This is your chance to gain hands-on
experience in a variety of mediums from dry point etching to collage,
drawing with ink to how to create a sketch book. The whole family can
join in and you could discover your own artistic talents, surrounded by art
from the professionals to inspire you.
For those visitors interested in getting involved, an exciting new
photographic project by Little Star - An organisaton set up to connect
individuals to their creativity will be taking place. “Over our lifetime we
build up a complex idea of who we are and how we see ourselves”.
'The Self Portrait Experiment' explores this idea by asking participants to
take part in the creation of their own unique photo portrait.
The flagship Prince’s Trust initiative has raised in excess of £40,000 to date
by selling small original works for a flat fee, that have been donated by
exhibitors involved in the fair. Displayed on a dedicated stand at the
entrance they provide a snapshot of the whole fair and have become
collector’s pieces in their own right.
Whichever day you visit, the weekend is the perfect chance to view
striking artworks, meet the Artists, and learn the stories and inspiration
behind their individual pieces. Come and join 4,000 other new and
experienced art buyers and collectors at this creative, cultural and fun-
filled art event.
The first 500 lucky visitors to the fair will receive a FREE calico shopping bag
with a unique design by exhibitor Lucy Harding.
The Fair will be held on 26th & 27th April 2014 at Rivermead Leisure
Complex.
See the website www.readingcontemporaryartfair.co.uk for information
and a taste of what’s to come.
Where: Rivermead Leisure Complex, Richfield Avenue, Reading RG1 8EQ
When: Saturday 26th April 2014 10am – 6 pm
Sunday 27th April 2014 10am – 5pm
Private View and VIP OPENING by Sir John Madejski OBE DL on Friday 25th
April (Invitation only- see website for details)
Press enquiries contact Deborah James 01753 591892 or 07771 802603
info@reaingcontemporaryartfair.co.uk
Image: Tide by Eve Olsen ©
Advance tickets available from
http://www.readingarts.com/othervenues/event.asp?id=SXE8DD-